
Jimi Li
Technology executive who transforms how companies operate and create value. Engineer at heart. Business leader by practice.
The work.
I still get my hands dirty — especially with AI. I prototype, I build, I test. I spend 1–2 hours every day learning and experimenting. That’s not a hobby; it’s how I stay sharp enough to know what’s real versus what’s hype.
But I make decisions like an executive. I’ve led organizations with hundreds of people, managed budgets in the tens of millions, and sat in board rooms where the only question that matters is: what’s the P&L impact?
I bring founder energy to enterprise problems. Move fast, stay curious, cut through complexity — but with the governance, scale, and accountability that large organizations require.
20+ years leading digital transformation across industries. Today that means AI. Before that, it meant e-commerce, platforms, and global systems. The constant: connecting technology to P&L impact.
What I do best.
Transformation that hits the P&L
I don't implement technology for technology's sake. I redesign how work actually works. Every initiative ties back to P&L impact.
PE exit & value creation
Six pillars buyers care about: product, architecture, talent, ops, cyber/AI governance, data strategy. Partner with CEOs, CFOs, boards on the thesis.
Leading large-scale global teams
Distributed engineering organizations across North America, Europe, LATAM, APAC. Async fusion teams that ship with shared context.
AI transformation (current focus)
AI for ROI, not novelty. Generative AI and agentic automation as levers for margin expansion, not science projects.
Selected outcomes.
Led AI transformation that contributed directly to a successful PE exit
Profit growth driven through AI-powered margin expansion
Reduction in technology spend, reinvested into revenue-generating initiatives
Users supported as the platform scaled across global markets
L’Oréal & Coach — Built and scaled global e-commerce platforms — $2B+ in revenue.
GE Capital — Global platforms managing $20B+ in AUM.
How I operate.
The modern CTO / CIO is a business leader first. Technology must serve the P&L, not the other way around. I focus on four things.
- 01Technology for value creation
Grow products, modernize stacks, reduce risk — all designed for scale and exit.
- 02AI for ROI, not novelty
Generative AI and agentic automation are levers for margin expansion, not science projects. I ensure AI gains show up on the bottom line.
- 03Global teams that move fast
Async fusion teams across North America, Europe, LATAM, APAC, operating with shared context.
- 04Executive alignment
Partner with CEOs, CFOs, and boards to align technical roadmaps with investment thesis. Every conversation ties back to value creation.
Working on a transformation mandate where technology is the value-creation lever? Send one paragraph.
